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THE DEMATERIALISATION OF THE CUSTOMER RELATIONSHIP ...
... or how to optimize the performance of a company?
To meet the needs of companies seeking to conciliate the optimization of their performance and the strength of their competitiveness, new technologies provide a strategic response.
After the development of CRM tools and web marketing, dematerialization now enables companies to increase their competitive advantage and enhance their competitiveness. Dematerialization allows greater efficiency and unprecedented commercial development. The latest example is the one of the contracting solutions which makes possible the increase in the rate of transformation through the simultaneity between the sales transaction and its conclusion.
Dematerialization is also an adequate response to the problem of optimizing the costs of managing client files because it avoids the problem of the edition of documents as well as digitization. Collaborative work in firms is then improved and the client has a fast, simple and direct use of his file.
Once the documents are dematerialized, the two protagonists, which are the company and the client, can securely exchange, mainly in the sectors of insurance, e-commerce websites and generally any area requiring online business strategy.
Dematerialization can be used in marketing and helps to make prices more attractive, to reduce payment delays, to develop customer loyalty through value-added services and to eliminate administrative tasks.
